On Creativity

True simplicity is derived from so much more than just the absence of clutter and ornamentation. It’s about bringing order to complexity. – Jonathan Ive

This has been a large part of my personal aesthetic across many things in my life because of how I am mentally wired.  I’ve accepted that and now seek to capitalize on this personal realization.

I believe in beauty in the midst of adversity, to strive to keep things simple in order to unify and thereby communicate what I have imagined and created on the basis of my core intention.

1.  Beauty in restraint.

2.  Simplicity in Complexity.

3.  Unity in Diversity.

I am always thinking about and working towards explaining in my mind as to how and why I am perfecting my philosophy of creativity and for what purpose.  But for now, I will sign my name to these three personal principles upon which I have arrived today.  I have a lot more to learn and dedicate myself to in order to best live this out.  …a shared work in progress.

I am David Moore.